Michael Porter

Michael Porter (b. 1947) has been described by The Economist as the doyen of living management gurus . Boldly introducing the language and concepts of economics into management theory, his work has focused on how a firm (or a region) can build a competitive advantage and develop a competitive strategy. Supplemented with the editors introduction, which places the gathered work in its historical and intellectual context, this new four-volume collection from Routledge brings together the best and most influential critical writing on Porter."