Lateral Thinking
A Textbook of Creativity
(Author) Edward de BonoTHE classic work about improving creativity from world-renowned writer and philosopher Edward de Bono In schools we are taught to meet problems head-on: what Edward de Bono calls 'vertical thinking'. This works well in simple situations - but we are at a loss when this approach fails. What then? Lateral thinking is all about freeing up your imagination. Through a series of special techniques, in groups or working alone, Edward de Bono shows how to stimulate the mind in new and exciting ways. Soon you will be looking at problems from a variety of angles and offering up solutions that are as ingenious as they are effective. You will become much more productive and a formidable thinker in your own right.
Edward de Bono
Edward de Bono (1933–2021) was a Maltese physician, psychologist, and author best known for developing the concept of lateral thinking. A pioneer in creative thinking and innovation, he wrote over 60 books, including Six Thinking Hats and Lateral Thinking, which have influenced education, business, and government worldwide. His work focused on teaching people how to think more effectively and creatively.
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