Selling Britishness
Commodity Culture, the Dominions, and Empire
(Author) Felicity Barnes
Format:
Paperback
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From the 1920s until the Second World War, Australia, Canada, and New Zealand filled British shop windows, newspapers, and cinema screens with 'British to the core' Canadian apples, 'British to the backbone' New Zealand lamb, and 'All British' Australian butter. Selling Britishness explores the role of commodity marketing in creating Britishness.
Information
Publisher:
McGill-Queen's University Press
Format:
Paperback
Language:
en
ISBN:
9780228010562
Publish year:
2022
Publish date:
Aug. 15, 2022
Felicity Barnes
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Selling Britishness
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