Sales & marketing | Business & Economics

How Brands Grow

Name: How Brands Grow: What Marketers Don't Know
Price: 24.24 GBP
Availability: InStock
ISBN: 9780195573565

What Marketers Don't Know

(Author) Byron Sharp

Format: HardCover

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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

Information

Publisher:

Oxford University Press Australia

Format:

HardCover

Number of pages:

246

Language:

ISBN:

9780195573565

Publish year:

2010

Publish date:

March 1, 2010

Byron Sharp

Byron Sharp is an Australian marketing expert known for his groundbreaking book "How Brands Grow". His research on marketing effectiveness challenges traditional beliefs and has revolutionized the field. Sharp's concise and data-driven writing style has made him a leading voice in the marketing world, influencing countless businesses and marketers.