Business & Economics

Social Business Imperative, The

Name: Social Business Imperative, The
Price: 3.84 GBP
Availability: OutOfStock
ISBN: 9780134263434

Adapting Your Business Model to the Always-Connected Customer

(Author) Clara Shih

Format: Paperback

£18.49 Price: £3.84 (79% off)

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This book articulates the pervasiveness of and the possibilities provided by social media for business. It further details an action plan for organizations to adapt and thrive in today's social and digital era. The book also provides a toolkit of systems, strategies, and technologies that have been proven effective across the customer lifecycle, from marketing and branding to sales and customer service.

Information

Publisher:

Pearson

Format:

Paperback

Number of pages:

None

Language:

ISBN:

9780134263434

Publish year:

2016